OctaVertex Media

Impulse Shop — GST-Honest D2C for Oversized Graphic Tees

Streetwear buyers in India will not guess at GST or fit. For Impulse Shop we shipped a dark lookbook store — original prints, cm size chart, MRP on every card, UPI via Razorpay — live at impulseshop.in.

Client

Impulse Shop

Industry

Fashion & D2C

Services

D2C Commerce Engineering

Wagtail CMS

India Checkout (Razorpay UPI)

Size-Exchange Operations

Live Product

Visit Live Site

How they reached us

The founder had the drop — heavyweight cotton, original screens, unisex drop-shoulder — and a justified distrust of marketplace listing fees. They came to us for the same commerce stack we had just proven on Happy Nails: Wagtail on Vercel, Indian prepaid rails, and a CMS a merchandiser can run. The difference was tone: Impulse needed to feel like a print shop, not a beauty aisle.

The challenge

Oversized tees die in returns. If the size chart is decorative, if MRP is hidden, if checkout is a surprise, the prepaid buyer chargebacks or never comes back. The brand also needed to say, in public, that prints are original — not licensed cartoons.

Our solution

We built a conversion path that leads with the print and closes with policy: GST-inclusive prices, free shipping over ₹999, 7-day size exchange, UPI via Razorpay, and a centimetre chart on every product. Search, wishlist, and shop grid are first-class. FAQ copy answers the questions Indian buyers actually type. The merchandiser edits drops in Wagtail without a deploy.

What the platform delivers

Live store at impulseshop.in with prepaid UPI checkout

MRP and selling price visible before add-to-bag

Size-exchange path designed to cut return anxiety on oversized fits

CMS-owned drops so new prints ship without engineering

Same commerce foundation as Happy Nails, restyled for streetwear

The site

Pages from the live property.

Captured at a desktop viewport from impulseshop.in — the interface buyers and operators actually use.

01 / 03

Drop hero

A dark lookbook hero sells the print, then the policies that actually convert in India: GST, UPI, size exchange.

02 / 03

Shop grid

MRP and selling price on every card. No 'price on request' ambiguity for a prepaid D2C buyer.

03 / 03

Search

Print, colour, and fit search so returning buyers do not have to scroll a drop to repurchase.

Products

The PDPs that take the order.

Real product pages — price, tax, and add-to-bag — captured at desktop and phone sizes.

01 / 02

Stronger Than Anybody

Maroon oversized tee: MRP ₹2,499, selling price ₹1,799 GST-inclusive, size guide, Add to Cart, and secure UPI checkout.

02 / 02

Silhouette — Embrace Your Shape

White tee at ₹1,699 (MRP ₹2,299), GST included, size options, free shipping over ₹999, and prepaid UPI checkout.

On the phone

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