Event taxonomy
What to track and why—before someone wires 200 random Mixpanel events.
Service
Dashboards and metrics founders check weekly—not a data warehouse science project before you have customers.
Good fit if: Teams with product telemetry who need clarity on activation, retention, and revenue.

What we deliver
Analytics deliverables:
What to track and why—before someone wires 200 random Mixpanel events.
Metabase, Looker, or GA4 views that answer one question each.
When you need Stripe + product data in one place without a full lake.
How we deliver
We agree what ships in v1, what waits, and which stack fits your timeline—usually a short call, not a month of slides.
Figma flows and UI reviews async so you see the product before we burn the build budget.
Daily or every-other-day staging links, PRs you can watch, and docs written for the team after us.
Production deploy, smoke tests, and a clean handoff—you own the code, keys, and runbooks.
FAQ
Questions we hear on discovery calls—answered plainly.
Large-scale pipelines and governance live under /data-engineering—not this lighter analytics lane.
Start with the problem
11 builds shipped, 7 live. One call gets you scope, timeline, and price.

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