Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to develop and implement effective digital marketing strategies. The ideal candidate will have experience in SEO, SEM, social media marketing, and content creation, with a data-driven approach to optimizing marketing campaigns.

Requirements

• 2-4 years of experience in digital marketing
• Proficiency in SEO/SEM techniques and tools
• Experience with social media marketing across various platforms
• Knowledge of email marketing and marketing automation tools
• Understanding of web analytics tools (Google Analytics, etc.)
• Experience with content management systems
• Strong analytical skills and data-driven decision making
• Excellent written and verbal communication skills

Responsibilities

• Develop and implement digital marketing strategies
• Manage SEO/SEM campaigns to increase website traffic and conversions
• Create and manage content for social media platforms
• Monitor and analyze website traffic and digital marketing performance
• Optimize landing pages and marketing funnels
• Collaborate with content creators and designers for marketing materials
• Stay updated with the latest digital marketing trends and best practices