Feedback Loop Setup
Hear what users think before the churn chart tells you.
A working feedback loop turns every user into an unpaid product advisor.
The journey, step by step
Where the work concentrates
- Open the channels5
- Route the signal4
- Close the loop4
- Feed the roadmap4
Open the channels
One in-app feedback button. Two clicks max to send.
Support email answered by a builder, not a bot.
Book two user calls per week. Recurring calendar slot.
Watch session recordings for 30 minutes weekly.
One-question survey after activation: 'What almost stopped you?'
Route the signal
Every piece of feedback lands in one shared inbox.
Tag by theme: bug, friction, missing, pricing.
Weekly count per tag. Trends beat anecdotes.
Link each item to the user who said it.
Close the loop
Reply to every piece of feedback within 48 hours.
Ship a fix? Tell the person who reported it.
Publish a monthly 'you asked, we shipped' note.
Users who get replies report the next issue too.
Feed the roadmap
Top tag by volume gets a slot in next sprint.
Separate loud voices from frequent themes.
Say no in public to things you won't build.
Re-read last quarter's feedback before planning.
Want this done for you?
We run this exact process on every build. 11 platforms shipped, 7 live in production.
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