Week 1 Launch Plan
Seven days from live to learning. Hour by hour.
The first week after launch decides whether you iterate on data or on guesses.
The journey, step by step
Where the work concentrates
- Day 1–2: Ship and watch4
- Day 3–4: Push traffic4
- Day 5–6: Read the data4
- Day 7: Decide4
Day 1–2: Ship and watch
Deploy behind a real domain. No staging demos.
Turn on error tracking before the first user lands.
Watch five sessions live. Take notes, don't intervene.
Fix only crashes and blockers. Nothing cosmetic.
Day 3–4: Push traffic
Email your first 20 prospects personally. No blast tools.
Post in two communities where buyers already are.
Book three feedback calls with signups.
Log every question users ask — each one is missing UX.
Day 5–6: Read the data
Pull signup-to-activation rate. Write the number down.
Find the step where most users stall.
Rank drop-offs by count, not by opinion.
Pick one fix. Ship it same day.
Day 7: Decide
Review: signups, activations, calls booked, top complaint.
Write next week's single priority in one line.
Kill one idea the data disproved.
Send stakeholders a five-line update. Numbers first.
Want this done for you?
We run this exact process on every build. 11 platforms shipped, 7 live in production.
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