Onboarding Flow Map
Map signup to first value in five screens or fewer.
Every extra onboarding step sheds users who already said yes.
The journey, step by step
Where the work concentrates
- Map the current path4
- Cut to the spine5
- Guide the first session4
- Instrument and iterate4
Map the current path
List every screen between landing page and first value.
Time a new user through it. Write the minutes down.
Mark each step: required for value, or just required?
Count form fields. Every field costs signups.
Cut to the spine
Delete steps that only serve your database.
Move profile setup to after first value, not before.
Ask for one input the product needs to show value.
Replace the empty state with a pre-filled example.
Defer email verification until it actually blocks something.
Guide the first session
One clear next action per screen. Never a menu.
Show progress: step 2 of 3 beats a spinner.
First value visible in under three minutes.
End the flow on the aha moment, not a dashboard.
Instrument and iterate
Fire an event on every step. Name them clearly.
Review the step-by-step drop-off weekly.
Fix the single worst step before touching anything else.
Re-time the flow after every change.
Want this done for you?
We run this exact process on every build. 11 platforms shipped, 7 live in production.
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