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Onboarding Flow Map

Map signup to first value in five screens or fewer.

Every extra onboarding step sheds users who already said yes.

< 5 steps
from signup to first value

The journey, step by step

Where the work concentrates

  • Map the current path4
  • Cut to the spine5
  • Guide the first session4
  • Instrument and iterate4
01

Map the current path

  • List every screen between landing page and first value.

  • Time a new user through it. Write the minutes down.

  • Mark each step: required for value, or just required?

  • Count form fields. Every field costs signups.

02

Cut to the spine

  • Delete steps that only serve your database.

  • Move profile setup to after first value, not before.

  • Ask for one input the product needs to show value.

  • Replace the empty state with a pre-filled example.

  • Defer email verification until it actually blocks something.

03

Guide the first session

  • One clear next action per screen. Never a menu.

  • Show progress: step 2 of 3 beats a spinner.

  • First value visible in under three minutes.

  • End the flow on the aha moment, not a dashboard.

04

Instrument and iterate

  • Fire an event on every step. Name them clearly.

  • Review the step-by-step drop-off weekly.

  • Fix the single worst step before touching anything else.

  • Re-time the flow after every change.

Want this done for you?

We run this exact process on every build. 11 platforms shipped, 7 live in production.

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