UX Friction Audit
Find the 10 spots where users silently give up.
Users rarely report friction — they just leave, and the chart shows it later.
The journey, step by step
Where the work concentrates
- Walk the core journey5
- Check the failure paths5
- Audit on mobile4
- Rank and fix4
Walk the core journey
Complete the primary flow as a first-time user.
Count every click from entry to value. Log it.
Note every moment you paused to think.
Flag every screen with more than one primary action.
Time each step. Anything over 30 seconds gets flagged.
Check the failure paths
Submit every form empty. Read the error messages.
Are errors next to the field or in the void?
Break the flow mid-way. Can users recover their work?
Test the back button on every step.
Check loading states — blank screens read as broken.
Audit on mobile
Run the whole journey on a real phone.
Tap targets under 44px get flagged.
Check forms with the keyboard open.
Verify nothing critical hides below the fold.
Rank and fix
Score each issue: users affected × severity.
Fix the top three. Ignore the rest this sprint.
Verify with data: did the drop-off move?
Re-run the audit monthly. Friction grows back.
Want this done for you?
We run this exact process on every build. 11 platforms shipped, 7 live in production.
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