ContentShop — A UPI-First Subscription OS for Indian Creators
Indian creators have followers — most still can't monetize cleanly on UPI. ContentShop is a creator subscription OS: fan, creator and admin portals with Razorpay UPI subscriptions, locked posts, paid DMs and a creator payouts path.

Client
ContentShop
Industry
Creator Economy
Services
Delivery
Shipped engagement
Instagram attention doesn't pay rent. Indian creators had audiences but no clean UPI-native way to sell subscriptions, gate content, or run paid fan interactions — global platforms weren't built for Indian payment rails or Indian creator economics.
We built a three-portal platform — fan, creator and admin — with Razorpay-powered UPI subscriptions and one-time unlocks, locked posts, paid DMs, and a payouts path for creators. The full monetization loop, engineered UPI-first for how Indian fans actually pay.
What the Platform Delivers
Complete creator monetization stack: subscriptions, unlocks, paid DMs, payouts
UPI-first payments via Razorpay — matched to Indian fan behaviour
Fan, creator and admin portals ship as one coherent platform
Instagram attention converts into recurring revenue infrastructure
The Story, Slide by Slide
Keep scrolling — each chapter stacks as the story unfolds.



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