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ContentShop — A UPI-First Subscription OS for Indian Creators

Indian creators have followers — most still can't monetize cleanly on UPI. ContentShop is a creator subscription OS: fan, creator and admin portals with Razorpay UPI subscriptions, locked posts, paid DMs and a creator payouts path.

ContentShop — A UPI-First Subscription OS for Indian Creators

Client

ContentShop

Industry

Creator Economy

Services

Platform Engineering
UPI Subscription Payments
Multi-Portal Architecture
Monetization Systems

Delivery

Shipped engagement

The Challenge

Instagram attention doesn't pay rent. Indian creators had audiences but no clean UPI-native way to sell subscriptions, gate content, or run paid fan interactions — global platforms weren't built for Indian payment rails or Indian creator economics.

Our Solution

We built a three-portal platform — fan, creator and admin — with Razorpay-powered UPI subscriptions and one-time unlocks, locked posts, paid DMs, and a payouts path for creators. The full monetization loop, engineered UPI-first for how Indian fans actually pay.

What the Platform Delivers

Complete creator monetization stack: subscriptions, unlocks, paid DMs, payouts

UPI-first payments via Razorpay — matched to Indian fan behaviour

Fan, creator and admin portals ship as one coherent platform

Instagram attention converts into recurring revenue infrastructure

The Story, Slide by Slide

Keep scrolling — each chapter stacks as the story unfolds.

01 / 03Followers no upi
ContentShop — A UPI-First Subscription OS for Indian Creators — Followers no upi
02 / 03Creator subscription os
ContentShop — A UPI-First Subscription OS for Indian Creators — Creator subscription os
03 / 03Recurring revenue
ContentShop — A UPI-First Subscription OS for Indian Creators — Recurring revenue

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