01 / 03
Followers no upi
Followers no upi
OctaVertex Media
ContentShop — A UPI-First Subscription OS for Indian Creators
Indian creators have followers — most still can't monetize cleanly on UPI. ContentShop is a creator subscription OS: fan, creator and admin portals with Razorpay UPI subscriptions, locked posts, paid DMs and a creator payouts path.
Client
ContentShop
Industry
Creator Economy
Services
Platform Engineering
UPI Subscription Payments
Multi-Portal Architecture
Monetization Systems
Delivery
Shipped engagement
The challenge
Instagram attention doesn't pay rent. Indian creators had audiences but no clean UPI-native way to sell subscriptions, gate content, or run paid fan interactions — global platforms weren't built for Indian payment rails or Indian creator economics.
Our solution
We built a three-portal platform — fan, creator and admin — with Razorpay-powered UPI subscriptions and one-time unlocks, locked posts, paid DMs, and a payouts path for creators. The full monetization loop, engineered UPI-first for how Indian fans actually pay.
What the platform delivers
Complete creator monetization stack: subscriptions, unlocks, paid DMs, payouts
UPI-first payments via Razorpay — matched to Indian fan behaviour
Fan, creator and admin portals ship as one coherent platform
Instagram attention converts into recurring revenue infrastructure
Chapters
How the work came together.
The engagement, told in the frames we designed for it.
02 / 03
Creator subscription os
Creator subscription os
03 / 03
Recurring revenue
Recurring revenue
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