01 / 03
Followers no upi
Followers no upi
OctaVertex Media
ContentShop — A UPI-First Subscription OS for Indian Creators
Indian creators have followers — most still can't monetize cleanly on UPI. ContentShop is a creator subscription OS: fan, creator and admin portals with Razorpay UPI subscriptions, locked posts, paid DMs and a creator payouts path.
Client
ContentShop
Industry
Creator Economy
Services
Platform Engineering
UPI Subscription Payments
Multi-Portal Architecture
Monetization Systems
Delivery
Shipped engagement
The challenge
Instagram attention doesn't pay rent. Indian creators had audiences but no clean UPI-native way to sell subscriptions, gate content, or run paid fan interactions — global platforms weren't built for Indian payment rails or Indian creator economics.
Our solution
We built a three-portal platform — fan, creator and admin — with Razorpay-powered UPI subscriptions and one-time unlocks, locked posts, paid DMs, and a payouts path for creators. The full monetization loop, engineered UPI-first for how Indian fans actually pay.
What the platform delivers
Complete creator monetization stack: subscriptions, unlocks, paid DMs, payouts
UPI-first payments via Razorpay — matched to Indian fan behaviour
Fan, creator and admin portals ship as one coherent platform
Instagram attention converts into recurring revenue infrastructure
Planning something similar?
Discuss a project like ContentShopChapters
How the work came together.
The engagement, told in the frames we designed for it.
02 / 03
Creator subscription os
Creator subscription os
03 / 03
Recurring revenue
Recurring revenue
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