01 / 03
Storefront hero
The homepage sells the outcome — salon nails in five minutes — then sends shoppers into press-ons or collections.
happynails.in
OctaVertex Media
HappyNails — Commerce + CMS + Hinglish SEO for Gen-Z Beauty
Gen-Z beauty demand is real — slow D2C storefronts still lose the sale. For HappyNails we built a commerce + CMS + Hinglish SEO engine that turns high-intent 'press on nails' searches into checkouts. Live at happynails.in.
Client
HappyNails
Industry
Beauty & D2C
Services
D2C Commerce Engineering
CMS Development
Hinglish SEO & AI Discovery
Conversion Optimization
Live Product
Visit Live SiteHow they reached us
The founder arrived with a product line — chrome, bridal, French, gel tabs — and a clear observation: Indian buyers search in Hinglish, pay on UPI or COD, and leave if the store feels like a template. They did not need a brand film. They needed a Wagtail store that could rank for 'press on nails kaise lagaye' and still take the order the same evening.
The challenge
Beauty demand in India is search-led and impatient: slow stores don't convert it. HappyNails needed more than a product page — it needed a storefront fast enough to hold Gen-Z attention, content infrastructure to rank for the Hinglish queries its buyers actually type, and a checkout path Indian customers trust.
Our solution
We shipped a Wagtail/Django storefront with a checkout-ready Indian trust path, a CMS powering search and AI-discovery content in the Hinglish phrasing real buyers use, and a conversion-first architecture where every high-intent landing leads directly into the purchase flow.
What the platform delivers
Live in production at happynails.in
High-intent 'press on nails' search traffic lands on pages built to convert
Hinglish SEO content engine matches how Indian Gen-Z actually searches
Fast storefront + Indian trust path from first click to checkout
CMS lets the brand ship new content and products without developers
The site
Pages from the live property.
Captured at a desktop viewport from happynails.in — the interface buyers and operators actually use.
02 / 03
Catalogue
Filters by category, collection, and price so high-intent search traffic lands on a shoppable grid, not a mood board.
happynails.in
03 / 03
Answer content
Hinglish how-to posts (prep, glue vs gel tabs, removal) feed both SEO and the checkout FAQ.
happynails.in
Products
The PDPs that take the order.
Real product pages — price, tax, and add-to-bag — captured at desktop and phone sizes.
01 / 02
Bridal Nude & Pearls
The medium-almond 3D set at ₹1,299 (MRP ₹1,599), with Add to bag, UPI / cards, COD where offered, and a size guide on the page.
happynails.in
02 / 02
Classic French
Short-square glossy French tips at ₹499 (MRP ₹699) — Add to bag, UPI / cards, and COD where offered on the same PDP.
happynails.in
On the phone
01 · Mobile catalogue
The /products/ grid on a phone — the same press-on catalogue, not a cropped desktop page.
02 · Bridal set on phone
Price, MRP, and Add to bag sit in thumb reach on the bridal nude PDP.
03 · French tips on phone
The Classic French PDP keeps COD, UPI, and add-to-bag on a 390-wide layout.
Chapters
How the work came together.
Designed story frames from the engagement — shown at their own aspect, not forced into a phone.
01 / 03
Slow stores
Slow stores
02 / 03
Commerce cms seo
Commerce cms seo
03 / 03
Search to checkout
Search to checkout
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